Coca Cola is going to start adding liquor to its famed drink. But before you head out the door to get your rum and coke, you will probably need to reserve a flight to Japan. I’m afraid that’s where it will be introducing the new line. Coca-Cola will introduce the alcoholic drink after more than 132 years. Coca Cola was started by confederate colonel John Pemberton, who was wounded in the American Civil War and became addicted to morphine. He began a quest to find a substitute for the problematic drug. The prototype Coca-Cola recipe was formulated at Pemberton’s Eagle Drug and Chemical House, a drugstore in Columbus, Georgia, originally as a coca wine. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, a nonalcoholic version of French Wine Coca and the rest is history. Coca-Cola is the world’s third most valuable brand, after Apple and Google. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion beverage servings each day. That doesn’t include the sales from soda fountains!!
The company is currently experimenting with the creation of a popular type of Japanese mixture using soda and alcohol, known as Chu-Hi. It containing distilled shochu alcohol mixed with flavored carbonate water. Shochu is weaker than whisky or standard-strength vodka but stronger than wine and sake and typically contains 25% alcohol by volume. A senior Coke executive in Japan said the move was a “modest experiment for a specific slice of our market. We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”
Be the first to comment